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What do Russia's leading poet of the pre-revolutionary symbolist school and the creator of the great hippie handbook Whole Earth Catalog have in common. Find out in the 73rd issue of ChangeThis!
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The Internet as Social Movement by n+1
“From the first, and in no small part because of its fervent supporters, it has felt less like a technology and more like a social movement—like communism, like feminism, like rock and roll.
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Hooray! The Brains on Fire book!
Ever since I first read their ChangeThis manifesto, and heard Spike Jones speak in Milwaukee about the incredible approach people should consider in marketing - creating movements, I was hooked.
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Penguin's Portfolio imprint specializes in business books, and their Portfolio Javelin blog ("Business, Business Books, and the Business of Books") is a great read for any of us business book geeks. Yesterday, Will Weisser, Vice President and Associate Editor of Portfolio, wrote an entry inspired by a post in the Guardian's blog in which the author, Robert McCrum, confessed, despite his education and exposure to great books, that he had never read Middlemarch by George Eliot (if you too have not read Middlemarch, I highly recommend remedying that this summer--it's one of my favorites. ) McCrum then invites readers to share their book humiliations by listing the books that they regret never having read.
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Last week, I was excited to see a copy of David Meerman Scott's and Brian Halligan's Marketing Lessons From the Grateful Dead: What Every Business Can Learn From The Most Iconic Band In History. I've never been a fan of the band, but have always marveled at the culture surrounding them - truly a unique following, turning each concert into an event beyond just music. In fact, I've attended the parking lot of their concert, but not the actual concert.
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We've all seen them, the boss or CEO that lead a company to great heights, then got busted for some ugly personal flaw. This can be a big letdown if you're on the inside, and from the outside, it makes you question the rest of the company's integrity, products, service, and all sorts of things unrelated to the incident.
Hopefully, no one reading this has been that person.
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