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Over the course of this week, we will be posting the shortlist selections for our 8 business book categories: General Business, Leadership, Management, Innovation/Creativity, Small Business/Entrepreneurship, Marketing/Sales, Personal Development, Finance. On Monday, December 17th, we'll announce the category winners, and, on Wednesday, December 19th, we'll celebrate the overall winner of the 2012 800-CEO-READ Business Book Awards! Stay tuned.
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"The prospect is persuaded more by the depth of your conviction than he is by the height of your logic. " "You don't sell what the product is --you sell what the product does. " "Spectacular achievement is always preceded by unspectacular preparation.
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Over the course of a long race, sailors will inevitably encounter setbacks. In an instant, a boat can go from leading the fleet to lagging behind. A major reversal can easily discourage the crew and, left unchecked, can deplete the crew's energy.
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This morning I perused the Amazon Top 100 for 2012. A few of our favorite books that made the top 20: Nate Silver's The Signal and the Noise; Charles Duhigg's The Power of Habit (our JCS review here); and Susan Cain's Quiet (our take here. ) Rounding out the top 40 is a book that's been sitting on my desk for awhile, daring me to crack it open: Nassim Nicolas Taleb's Antifragile: Things That Gain From Disorder.
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