News & Opinion RSS
Two copies of the Japanese version of The 100 Best Business Books of All Time appeared at our offices on Friday. It's both impressive and fun to look at.
We must give kudos to the Japanese publisher, Kodansha, for doing a wonderful job on the book.
Continue reading
Joseph Jaffe, author of the popular Life After the 30-Second Spot, has a new book coming out called Flip the Funnel: How to Use Existing Customers to Gain New Ones. While this and many other books concentrate their advice on how organizations can work to keep customers and encourage word of mouth marketing through good service and unique products, it is also interesting to consider the opposite side of the equation: what kind of customer are you? Are you the kind of customer who takes the time to tell a friend about a great service experience?
Continue reading
In light of the earthquakes in Haiti, Learning from Catastrophes: Strategies for Reaction and Response, the new book edited by Howard Kunreuther and Michael Useem and published by Wharton School Publishing, has even more relevance. The authors, both chairpersons of the Council on the Mitigation of Natural Disasters, have gathered the writings of the world’s leading experts in risk management and disaster recovery to help council people and organizations on how best to predict, prepare and respond to natural and man-made disasters, from the devastation caused by earthquakes and tsunamis to the overwhelming challenges presented by terrorism and economic upheaval. In their introduction, the editors call these “low-probability but high-consequence events” and caution against the human tendency to dismiss preparation efforts due to “underprediction” or, more clearly, the belief that low risk equals no risk.
Continue reading
In April of 2007, we published a manifesto on ChangeThis. com by John Moore, author of the book, Tribal Knowledge, and the blog, Brand Autopsy , who made his mark in the marketing world by creating, championing, and implementing marketing ideas and branding ideals for Whole Foods Market and Starbucks Coffee. Moore's manifesto, "What Must Starbucks Do?
Continue reading
You may notice something new on the front page of our website (and if you don't, make sure to scroll down below The Daily Blog). There in the middle of the page you can opt in to receive our new (! ) email newsletter, The Keen Thinker.
Continue reading