The Porchlight Business Book Awards longlist is here!

  • Business Bestsellers
  • Nonfiction Bestsellers

December 2008 Business Bestsellers

1

The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It

John Gerzema, Edward Lebar

Products / Jossey-Bass

2

Think Big, ACT Small: How America's Best Performing Companies Keep the Start-Up Spirit Alive

Jason Jennings

Products / Portfolio

3

The Breakthrough Company: How Everyday Companies Become Extraordinary Performers

Keith R McFarland

Products / Crown Publishing Group

4

How We Lead Matters: Reflections on a Life of Leadership

Marilyn Carlson Nelson

Products / McGraw-Hill Companies

5

Nudge: Improving Decisions about Health, Wealth, and Happiness

Richard H Thaler, Cass R Sunstein

Products / Yale University Press

6

Outliers: The Story of Success

Malcolm Gladwell

Products / Back Bay Books

7

Head, Heart and Guts: How the World's Best Companies Develop Complete Leaders

David L Dotlich, Peter C Cairo, Stephen H Rhinesmith

Products / Jossey-Bass.

8

The Subprime Solution: How Today's Global Financial Crisis Happened, and What to Do about It

Robert J Shiller

Products / Princeton University Press

9

Return on Customer: Creating Maximum Value from Your Scarcest Resource

Martha Rogers, Don Peppers

Products / Crown Business

10

Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits

James F Parker

Products / Wharton School Publishing

11

Ten Rules for Strategic Innovators: From Idea to Execution

Vijay Govindarajan, Chris Trimble

Products / Harvard Business Review Press

12

The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up

Bo Burlingham, Norm Brodsky

Products / Portfolio

13

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit Ion

Guy Kawasaki

Products / Portfolio

14

Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney

Lee Cockerell

Products / Crown Currency

15

The Go-Giver, Expanded Edition: A Little Story about a Powerful Business Idea (Go-Giver, Book 1 (Expanded)

Bob Burg, John David Mann

Products / Portfolio

16

Make Money, Not Excuses: Wake Up, Take Charge, and Overcome Your Financial Fears Forever

Jean Chatzky

Products / Crown Publishing Group

17

The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization

Jacob Morgan

Products / Wiley

18

Generation Blend: Managing Across the Technology Age Gap

Rob Salkowitz

Products / Wiley.

19

Retirement Rx: The Retirement Docs' Proven Prescription for Living a Happy, Fulfilling Rest of Your Life

Fritz Fraunfelder, Jim Gilbaugh

Products / Avery Publishing Group

20

Groundswell: Winning in a World Transformed by Social Technologies

Charlene Li, Josh Bernoff

Products / Harvard Business Review Press

21

The Art of Strategy: A Game Theorist's Guide to Success in Business & Life

Avinash K Dixit, Barry J Nalebuff

Products / W. W. Norton & Company.

22

Enough.: True Measures of Money, Business, and Life

John C Bogle

Products / Wiley

23

Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference

Tim Sanders

Products / Broadway Business

24

Peak: How Great Companies Get Their Mojo from Maslow (Revised, Updated)

Chip Conley

Products / Wiley

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