December 2008 Business Bestsellers
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The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It
John Gerzema, Edward Lebar
Products / Jossey-Bass
![](https://cdn.porchlightbooks.com/assets/images/books/3/63/763/0763/9781591840763.jpg?u=638566247433970000&preset=booklist-thumbnail)
Think Big, ACT Small: How America's Best Performing Companies Keep the Start-Up Spirit Alive
Jason Jennings
Products / Portfolio
![](https://cdn.porchlightbooks.com/assets/images/books/4/94/194/2194/9780307352194.jpg?u=638566843044200000&preset=booklist-thumbnail)
The Breakthrough Company: How Everyday Companies Become Extraordinary Performers
Keith R McFarland
Products / Currency
![](https://cdn.porchlightbooks.com/assets/images/books/0/70/170/0170/9780071600170.jpg?u=638547286820100000&preset=booklist-thumbnail)
How We Lead Matters: Reflections on a Life of Leadership
Marilyn Carlson Nelson
Products / McGraw-Hill Companies
![](https://cdn.porchlightbooks.com/assets/images/books/7/37/237/2237/9780300122237.jpg?u=638565823902530000&preset=booklist-thumbnail)
Nudge: Improving Decisions about Health, Wealth, and Happiness
Richard H Thaler, Cass R Sunstein
Products / Yale University Press
![](https://cdn.porchlightbooks.com/assets/images/books/0/30/930/7930/9780316017930.jpg?u=638566642503430000&preset=booklist-thumbnail)
Outliers: The Story of Success
Malcolm Gladwell
Products / Back Bay Books
![](https://cdn.porchlightbooks.com/assets/images/books/5/95/795/4795/9780787964795.jpg?u=638548129925070000&preset=booklist-thumbnail)
Head, Heart and Guts: How the World's Best Companies Develop Complete Leaders
David L Dotlich, Peter C Cairo, Stephen H Rhinesmith
Products / Jossey-Bass
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The Subprime Solution: How Today's Global Financial Crisis Happened, and What to Do about It
Robert J Shiller
Products / Princeton University Press
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Return on Customer: Creating Maximum Value from Your Scarcest Resource
Martha Rogers, Don Peppers
Products / Crown Business
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Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits
James F Parker
Products / Wharton School Publishing
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Ten Rules for Strategic Innovators: From Idea to Execution
Vijay Govindarajan, Chris Trimble
Products / Harvard Business Review Press
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The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up
Bo Burlingham, Norm Brodsky
Products / Portfolio
![](https://cdn.porchlightbooks.com/assets/images/books/8/48/948/3948/9781591843948.jpg?u=638566421994870000&preset=booklist-thumbnail)
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competit Ion
Guy Kawasaki
Products / Portfolio
![](https://cdn.porchlightbooks.com/assets/images/books/8/68/868/3868/9780385523868.jpg?u=638546838917100000&preset=booklist-thumbnail)
Creating Magic: 10 Common Sense Leadership Strategies from a Life at Disney
Lee Cockerell
Products / Crown Currency
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The Go-Giver, Expanded Edition: A Little Story about a Powerful Business Idea (Go-Giver, Book 1 (Expanded)
Bob Burg, John David Mann
Products / Portfolio
![](https://cdn.porchlightbooks.com/assets/images/books/2/32/532/1532/9780307341532.jpg?u=638566762966130000&preset=booklist-thumbnail)
Make Money, Not Excuses: Wake Up, Take Charge, and Overcome Your Financial Fears Forever
Jean Chatzky
Products / Currency
![](https://cdn.porchlightbooks.com/assets/images/books/1/41/241/7241/9781118877241.jpg?u=638566587596800000&preset=booklist-thumbnail)
The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization
Jacob Morgan
Products / Wiley
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Generation Blend: Managing Across the Technology Age Gap
Rob Salkowitz
Products / Wiley
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Retirement Rx: The Retirement Docs' Proven Prescription for Living a Happy, Fulfilling Rest of Your Life
Fritz Fraunfelder, Jim Gilbaugh
Products / Avery Publishing Group
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Groundswell: Winning in a World Transformed by Social Technologies (Expanded, Revised)
Charlene Li, Josh Bernoff
Products / Harvard Business Review Press
![](https://cdn.porchlightbooks.com/assets/images/books/4/74/174/7174/9780393337174.jpg?u=638549237008470000&preset=booklist-thumbnail)
The Art of Strategy: A Game Theorist's Guide to Success in Business and Life
Avinash K Dixit, Barry J Nalebuff
Products / W. W. Norton & Company
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Enough.: True Measures of Money, Business, and Life
John C Bogle
Products / Wiley
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Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a Difference
Tim Sanders
Products / Broadway Business
![](https://cdn.porchlightbooks.com/assets/images/books/4/24/924/4924/9781119434924.jpg?u=638563739772330000&preset=booklist-thumbnail)
Peak: How Great Companies Get Their Mojo from Maslow (Revised, Updated)
Chip Conley
Products / Wiley
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