Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning
Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning.
Quantity | Price | Discount |
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List Price | $26.95 | |
1 - 24 | $22.91 | 15% |
25 - 99 | $18.87 | 30% |
100 - 499 | $17.52 | 35% |
500 + | $16.98 | 37% |
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$26.95
Book Information
Publisher: | powerHouse Books. |
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Publish Date: | 02/22/2022 |
Pages: | 176 |
ISBN-13: | 9781576879825 |
ISBN-10: | 1576879828 |
Language: | Eng |
What We're Saying
The five best Marketing & Sales books of 2021 all focus on the primary importance of people and connecting to others in meaningful ways. READ FULL DESCRIPTION
"The authors who make up this year’s Porchlight Business Book of the Year Awards longlist gift us with a feast of new ideas to explore and, even more valuable, a renewed sense of possibility.” READ FULL DESCRIPTION
Full Description
Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim. There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers' everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.