Change: How to Make Big Things Happen
A bold and paradigm-busting new theory about the complex way ideas, movements, and behaviors spread, and how to efficiently effect change--for readers of Malcolm Gladwell, Richard Thaler, and Cass Sunstein.tein.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $29.00 | |
| 1 - 24 | $24.65 | 15% |
| 25 - 99 | $20.30 | 30% |
| 100 - 499 | $18.85 | 35% |
| 500 + | $18.27 | 37% |
Non-returnable discount pricing
$29.00
Book Information
| Publisher: | Little, Brown Spark |
|---|---|
| Publish Date: | 01/19/2021 |
| Pages: | 352 |
| ISBN-13: | 9780316457330 |
| ISBN-10: | 0316457337 |
| Language: | English |
Full Description
How to create the change you want to see in the world using the paradigm-busting ideas in this "utterly fascinating" (Adam Grant) big-idea book. Most of what we know about how ideas spread comes from bestselling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral," and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is. The real story of social change is more complex. When we are exposed to a new idea, our social networks guide our responses in striking and surprising ways. Drawing on deep-yet-accessible research and fascinating examples from the spread of coronavirus to the success of the Black Lives Matter movement, the failure of Google+, and the rise of political polarization, Change presents groundbreaking and paradigm-shifting new science for understanding what drives change, and how we can change the world around us.
