Chief Culture Officer: How to Create a Living, Breathing Corporation
Quantity | Price | Discount |
---|---|---|
List Price | $24.99 | |
1 - 24 | $21.24 | 15% |
25 - 99 | $17.49 | 30% |
100 - 499 | $16.24 | 35% |
500 + | $15.74 | 37% |
$24.99
Book Information
Publisher: | Basic Books. |
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Publish Date: | 05/10/2011 |
Pages: | 272 |
ISBN-13: | 9780465022045 |
ISBN-10: | 0465022049 |
Language: | English |
What We're Saying
The 800-CEO-READ Business Book of the Year Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books, 624 pages, $32. 95 Even though Too Big to Fail was written during the same year the financial collapse occurred, Andrew Ross Sorkin has written what we predict will be the definitive book on the subject. Sorkin not only tells a gripping “perfect storm” story—reporting the gory details as our 401k’s disappeared and our financial system became nationalized—but he humanizes the players as well, resulting in an imminently readable, albeit lengthy, book. READ FULL DESCRIPTION
Chief Culture Officer: How to Create a Living, Breathing Corporation by Grant McCracken, Basic Books, 262 pages, $26. 95, Hardcover, December 2009, ISBN 9780465018321 I recently stumbled upon one of those rare books that made me snap to attention. It came to us as a nondescript advance copy from a publisher not known as a heavy-hitter in the business book world, and was authored by an anthropologist. READ FULL DESCRIPTION
Full Description
Levi Strauss isn't alone. Too many corporations outsource their understanding of culture to trend hunters, cool watchers, marketing experts, consulting firms, and, sometimes, teenage interns. The cost to Levi-Strauss was a billion dollars. The cost to the rest of corporate America is immeasurable. The lesson? The American corporation needs a new professional. It needs a Chief Culture Officer. Grant McCracken, an anthropologist who now trains some of the world's biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends-from sneakers to slow food to preppies-while developing a systematic understanding of the deep waves of culture in America and the world. The CCO's professionalism would allow the corporation to see coming changes, even when they only exist as the weakest of signals. Delightfully authoritative, trenchantly on point, bursting with insight and character, Chief Culture Officer is sure to expand your horizons-and your business.