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Delight Your Customers 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary

Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary

By Steve Curtin

Discover the hidden ways to raise your organizations' customer service experiences from ordinary to extraordinary. If you want to know how strong your company's customer service is, ask your employees to describe what their work entails.

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Book Information

Publisher: Amacom
Publish Date: 06/11/2013
Pages: 208
ISBN-13: 9780814432808
ISBN-10: 0814432808
Language: English

Full Description

Discover the hidden ways to raise your organizations' customer service experiences from ordinary to extraordinary.

If you want to know how strong your company's customer service is, ask your employees to describe what their work entails. Then pay attention to whether they simply list their duties and tasks or if they speak to the true essence of their job--to create delighted customers who will be less price sensitive, have higher repurchase rates, and enthusiastically recommend the company or brand to others.

The latter should be every employee's highest priority, because when it's not, your customers are merely the recipients of a transaction, not an experience, and transactions do not make for a lasting impression or inspire loyalty. In Delight Your Customers, customer service expert Steve Curtin makes a compelling case that customer service managers need to shift from monitoring service activities to modeling, recognizing, and reinforcing the behaviors that create happy and returning customers. Things such as:

  • Expressing genuine interest
  • Offering sincere compliments
  • Sharing unique knowledge
  • Conveying authentic enthusiasm
  • Providing pleasant surprises
  • Delivering service heroics when needed

Simply based on their own personal experiences, everyone knows that great customer service is rare. So why wouldn't you want to provide a unique, caring, and beneficial experience for all your customers to rave about with others? With the real-world stories, examples, and strategies shared in Delight Your Customers, you can take the customer service experience you offer from ordinary to extraordinary.

About the Author

Steve Curtin is the author of the bestselling Delight Your Customers and is a globally known expert and speaker on customer service management and leadership.

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