Emotion by Design: Creative Leadership Lessons from a Life at Nike
Subtitle in pre-publication: Creative leadership principles from the genius of Nike's marketing and branding.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $30.00 | |
| 1 - 24 | $25.50 | 15% |
| 25 - 99 | $21.00 | 30% |
| 100 - 499 | $19.50 | 35% |
| 500 + | $18.90 | 37% |
Non-returnable discount pricing
$30.00
Book Information
| Publisher: | Twelve |
|---|---|
| Publish Date: | 04/05/2022 |
| Pages: | 304 |
| ISBN-13: | 9781538705599 |
| ISBN-10: | 1538705591 |
| Language: | Eng |
What We're Saying
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“This terrific collection of books balances the innovative with the iterative, and champions doing the right things the right way to make our work and our future tangibly better, no matter the industry or the endeavor.” READ FULL DESCRIPTION
Full Description
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike's singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman's three favorite guiding principles:
- Creativity is a Team Sport
- Dare to be Remembered
- Leave a Legacy, Not Just a Memory