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Getting Digital Done: An Executive Guide to Growth and Transformation

Getting Digital Done: An Executive Guide to Growth and Transformation

By Eric J Bertrand, Len Gilbert, and Jonathan Murray

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Today's world is moving at a rapid pace. As technologies improve and markets change, companies need to be able to constantly adapt and transform to meet the demands of their consumers. But the process of "going digital" takes more than a simple change in tech. Sometimes, a complete change of operations is needed.

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Book Information

Publisher: Advantage Media Group.
Publish Date: 10/15/2024
Pages: 166
ISBN-13: 9781642256161
ISBN-10: 1642256161
Language: English

Full Description

Today's world is moving at a rapid pace. As technologies improve and markets change, companies need to be able to constantly adapt and transform to meet the demands of their consumers. But the process of "going digital" takes more than a simple change in tech. Sometimes, a complete change of operations is needed.

About the Authors

ERIC J. BERTRAND is the CEO of Mod Op, a full-service digital marketing agency, a position he has held since the company's formation in 2017. Mod Op was created through the merger of Eyeball, a New York-based creative firm, and Modus Operandi, a digital-focused agency. Under Bertrand's leadership, Mod Op has integrated creativity with technology, establishing itself as a leading insights-driven marketing agency.

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Len Gilbert is EVP, Head of Strategic Consulting, responsible for managing Mod Op's consulting and market intelligence business. Gilbert has over twenty-five years of industry experience and is passionate about helping clients understand their digital potential.

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Jonathan Murray is Chief Strategy Officer, responsible for platform transformation and strategic innovation engagements through a unique blend of business strategy, sales, marketing, operations, and policy experience. His deep expertise in modern platform architecture and engineering makes him the ideal partner for clients needing to understand and address the complex factors at play in an accelerating global digital transformation.

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