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Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age

Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age

By Shama Hyder

Searching for clarity amidst the chaos of digital marketing--plus better ROI. Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most "reliable" marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up.

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Book Information

Publisher: Benbella Books
Publish Date: 02/06/2018
Pages: 192
ISBN-13: 9781944648749
ISBN-10: 1944648747
Language: Eng

Full Description

Searching for clarity amidst the chaos of digital marketing--plus better ROI? Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most "reliable" marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up. Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age will help you figure out what's important and what can safely be set aside. No matter your industry, if want to gain momentum for your marketing efforts--along with the just rewards--Momentum is the resource you've been waiting for. Based on her experience as CEO of The Marketing Zen Group and her work with clients ranging from small businesses to Fortune 500 companies, Shama Hyder cuts through the complexity and explains the five essential principles required to develop a successful marketing plan that will withstand the digital world's constant changes and result in real ROI: agility through analytics
customer focus
integration
content curation
cross-pollination Momentum will not only demystify the marketing landscape, but also show you how to spot opportunities to grow your organization and brand more easily and with more consistent results than you may have thought possible. Whether you're a young business or an established company, Momentum will teach you how to thrive.

About the Author

Web and TV personality. Bestselling author. International Speaker. Award winning CEO of The Marketing Zen Group--a global online marketing and digital PR company. Shama Hyder is the face of today's digital world, and represents the best her generation has to offer. She has aptly been dubbed the "master millennial of the universe" and "an online marketing shaman" by Learn More

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