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Seven Tensions of Negotiation: Breathe and Let the Opposition Make the Tough Decisions

The Seven Tensions of Negotiation: Breathe and Let the Opposition Make the Tough Decisions

By Cash Nickerson

If you are a professional, you have had some instruction or training in negotiation skills. What if I were to tell you that the training you received made you a weaker negotiator. Negotiation is a basic human activity that arises out of wants, desires, needs, and disputes. You want something I have. I want to trade for something you have.

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Book Information

Publisher: Made for Success Publishing
Publish Date: 01/14/2025
Pages: 240
ISBN-13: 9781641468947
ISBN-10: 1641468947
Language: English

What We're Saying

January 14, 2025

Sitting down to negotiate is like getting ready to throw or defend against a punch — we feel the tension. When we teach ourselves to feel, assess, neutralize, and respond to tension, we can successfully maneuver any negotiation. READ FULL DESCRIPTION

Full Description

If you are a professional, you have had some instruction or training in negotiation skills. What if I were to tell you that the training you received made you a weaker negotiator?

Negotiation is a basic human activity that arises out of wants, desires, needs, and disputes. You want something I have. I want to trade for something you have. You believe I wronged you, and you want damages. As organized collections of people, we negotiate terms of exchange.

In The Seven Tensions of Negotiation, you'll discover how to simply say "maybe not" and leverage the seven tensions of negotiation to your advantage. By using this process, you will master the art of negotiation by developing the following essential skills:

- Reducing corporate waste from litigation expenses- Preventing costly battles- Learning how to create power from tension

The seven tensions will help you master stress to dramatically improve your negotiation outcomes when the stakes are high.

About the Author

Cash Nickerson is chairman of AKKA North America's Business Unit. He was President, CFO, General Counsel, and the second largest shareholder of PDS Tech prior to its purchase by AKKA Technologies.

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