The Soul of the Corporation: How to Manage the Identity of Your Company
Your company's identity will shape the results it can achieve. Identity is about far more than branding, culture, or reputation: it's about everything that makes your company unique.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $29.99 |
Non-returnable discount pricing
$29.99
Book Information
| Publisher: | Wharton School Publishing |
|---|---|
| Publish Date: | 09/01/2007 |
| Pages: | 208 |
| ISBN-13: | 9780131857261 |
| ISBN-10: | 0131857266 |
| Language: | English |
Full Description
Your company's identity will shape the results it can achieve. Identity is about far more than branding, culture, or reputation: it's about everything that makes your company unique. This text shows you how to understand the identity of an organisation and how to use that identity for competitive advantage.