You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Ou Tsmart Yourself
The blogger and author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, analyzing 17 additional ways people routinely fool themselves in areas ranging from attraction and time wasted to best intentions and the true price of happiness.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $16.00 | |
| 1 - 24 | $13.60 | 15% |
| 25 - 99 | $9.92 | 38% |
| 100 - 249 | $9.60 | 40% |
| 250 - 499 | $9.28 | 42% |
| 500 + | $9.12 | 43% |
Non-returnable discount pricing
$16.00
Book Information
| Publisher: | Avery Publishing Group |
|---|---|
| Publish Date: | 08/05/2014 |
| Pages: | 320 |
| ISBN-13: | 9781592408795 |
| ISBN-10: | 1592408796 |
| Language: | Eng |
Full Description
The author of the bestselling You Are Not So Smart gives readers a fighting chance at outsmarting their not-so-smart brains. A mix of popular psychology and trivia, You Are Now Less Dumb is grounded in the idea that we all believe ourselves to be objective observers of reality--except we're not. But that's okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of seventeen ways we fool ourselves every day, including:
- Enclothed Cognition (the clothes you wear change your behavior and influence your mental abilities)
- The Benjamin Franklin Effect (how you grow to like people for whom you do nice things and hate the people you harm).
- Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)
- The Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)
- Sunk Cost Fallacy (We will engage in something we don't enjoy just to make the time or money already invested "worth it")
