ChangeThis
ChangeThis is our weekly series of essays from today's thought leaders that are meant to evoke conversation by bringing forth new and unique ideas.
ChangeThis
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Blog / ChangeThis
100 Ways to Help You Succeed/Make Money: Part II
By Tom Peters
We published the beginning to a very empowering list three years ago—Tom Peters' 100 Ways to Help You Succeed/Make Money. That list was finished recently, and we now update it here with success tips #51-100 (&1).
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Blog / ChangeThis
Indexing a Career: A Career Path in Pictures
By Jessica Hagy
Jessica Hagy has a unique and irreverent sense of humor, and has the ability to capture complex realities in a 3" by 5" frame. Here she has organized a series of twenty index cards she has created throughout the years, plotting the trajectory of an imagined, but possibly recognizable, career path.
Categories: changethis
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Blog / ChangeThis
Free Your Ass and Your Mind Will Follow: Embodied Leadership
By Jamie Wheal
"Somewhere between Ancient Athens and today's Aeron, we've lost the plot and come to believe that all of Reason and Innovation resides inside our skulls. Organizational leaders require more than coaching "from the neck up" to compete in today's information age. We need to develop our physical, cognitive and relational capacities and expand our bandwidth."
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Blog / ChangeThis
Ideaicide: How To Avoid It And Get What You Want
By Porchlight
"Ideaicide is deadly. People come up with lots of new ideas everyday, but nothing happens....The problem is not usually the ideas themselves....Corporate forces act to eliminate risk and make an idea conform to the company's existing business model, not to the needs of the marketplace. The edginess of the idea is gone, replaced by cold, calculated efficiency and predictability. We will show you how to bring your ideas to life."
Categories: changethis
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Blog / ChangeThis
A 'Where's Waldo' Approach to Problem-solving
By Porchlight
"We've all encountered bad solutions that come from bad problem-solving; heck, we've even encountered good solutions that were somehow generated from bad problem-solving.....All you need to become a proficient problem-solver is a basic understanding of the concept behind the Where's Waldo books: unbeknownst to most, these books encapsulate all the wisdom necessary for sound problem-solving."
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Blog / ChangeThis
Humanize It: Bring five-star sparkle to your customer interactions and watch your business flourish.
By Micah Solomon, Leonardo Inghilleri
"Humanize each customer interaction, in order to turn your product or service into much more than a commodity. In your customer's mind, commodities are interchangeable and replaceable. (A dangerous state of affairs for your business.) Humanized relationships are not."
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Blog / ChangeThis
The Future is Here and It Is Bright: What Are We Waiting For?
By Porchlight
"We need more than simple awareness to break our generations-old, fossil-fuel-induced stupor. We have known what we should do, but we clearly have not done it. And the situation has deteriorated because of our lack of action. After more than three decades spent working in the environmental movement, I am convinced that economic self-interest—whether it is achieved by saving, earning, or a combination of the two—is the most powerful, if not the only, force capable of bringing about the future we need in time to make a difference...."
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Blog / ChangeThis
Marketing Mismatch: When New Won't Work With Old (Riffs on Meatball Sundae)
By Porchlight
"People treat the New Marketing like a kid with a twenty-dollar bill at an ice cream parlor. They keep wanting to add more stuff—more candy bits and sprinkles and cream and cherries. The dream is simple: "If we can just add enough of [today's hot topping], everything will take care of itself." Most of the time, despite all the hype, organizations fail when they try to use this scattershot approach."
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Blog / ChangeThis
Work is Broken: Here's How We Fix It
By Porchlight
Meetings, presentations, and e-mail are a part of many people's work day. Used effectively, each can help keep teams aligned, impart important information, and move projects forward. We now are bombarded with information from the web, blogs, wikis, intranets, search engines, and other digital sources in addition to paper. We're challenged to develop and maintain a system for collecting, processing, and acting on all of this information. And the classic techniques we've relied on in the past have either ceased to be effective or have simply broken. In this essay, originally written for The More Space Project, the late Marc Orchant shared some proven techniques for fixing what's been broken.
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Blog / ChangeThis
The Elongating Tail of Brand Communication
By Porchlight
With Chris Anderson's "The Long Tail" as a jumping off point, Iqbal, a Senior Planning Director with Ogilivy & Mather Advertising, presents why the single-minded brand proposition is an anachronism and will fall out of favor in the future. His paper also details 8 ways marketers and advertising agencies can harness the power of the Long Tail of brand communication.
Categories: changethis
The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.