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ChangeThis
ChangeThis is our weekly series of essays from today's thought leaders that are meant to evoke conversation by bringing forth new and unique ideas.
ChangeThis
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Blog / ChangeThis
Bring Your Brand to Life: Harnessing the Power of Remarkable Corporate Video Stories
By Porchlight
Every company must tell their story. Thomas Clifford is a filmmaker, an expert on telling these stories through corporate videos. Say hello to emotionally engaging pieces of film that will spark conversation and energy through the ranks. In fact, he believes a good corporate video can change the world. Not in the market to make a corporate video? Really, Clifford's advice applies for any medium you choose through which to tell your company's story.
Categories: changethis
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Blog / ChangeThis
Dear Bosses
By Porchlight
Albin and Kamler create some of the freshest material found on the Internet. This letter to bosses says what we can't all say: we leave our jobs because you, dear boss, have not lived up to our standards, so how about a little effort from your end and we'll give a little more from ours. This is a great cathartic read, with some colorfully emotive language, that just may get you thinking about how you can make a change in your workplace to promote creativity whether you are boss or employee.
Categories: changethis
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Blog / ChangeThis
The Greening of Business: Recent Trends & Remaining Hurdles
By Porchlight
In late 2006, Andrew Winston co-authored Green to Gold, a book detailing what companies must do to 'go green.' Here, he writes an original reflection on the recent trends and remaining challenges in the greening of business.
Categories: changethis
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Blog / ChangeThis
Forget Formulas: How Managers are Fooled in their Search for Success
By Phil Rosenzweig
Phil Rosenzweig argues convincingly that managers should stop trying to find the formula for success, but should adopt a more realistic view, one based on probability and changeability.
Categories: changethis
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Blog / ChangeThis
When You Absolutely, Positively Should NOT Use Email: A Civilized List
By David Shipley, Will Schwalbe
For those of us email addicts who can't quit cold turkey but are increasing stressed by the size of our inbox each morning, Shipley and Schwalbe offer advice for managing our input and output in this engaging manifesto.
Categories: changethis
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Blog / ChangeThis
The Happy at Work Manifesto
By Alexander Kjerulf
Much of what happens to us in life is beyond our control, but Kjerulf tells us that being happy at work is a choice. His message is simple, yet inspiring: When you decide to take steps toward being happy, you can be.
Categories: changethis
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Blog / ChangeThis
Dramatic Impact: The Effect of "The Silent Revolution"
By Porchlight
We asked you, our ChangeThis readers, to submit brief manifestos of 250 words to describe the impact of "The Silent Revolution" as defined in Elizabeth Haas Edelsheim's earlier manifesto on the continuing influence of Peter Drucker on business.
Categories: changethis
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Blog / ChangeThis
A New Angle on Adding Value
By Porchlight
Most companies fail to add value to their business units. Typically, they end up choosing between improving performance vertically, by giving their business units greater autonomy, or doing so horizontally, by increasing centralization. To achieve greater performance, managers should focus on strengthening their company's diagonal value.
Categories: changethis
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Blog / ChangeThis
The 'New Age' of Leadership: The Power and Practices of Maturity
By Porchlight
What do Warren Buffett and Rupert Murdock have in common with Titian and Bach? Just as artistic skill is honed over years of hard work and many a masterpiece was created late in an artist's life, these Late-Style leaders are rejuvenating leadership instead of handing off their power.
Categories: changethis
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Blog / ChangeThis
Against You: A Manifesto in Favor of Audience
By Andrew Keen
If a tree falls in the forest, and there is no one there to hear it, does it make a sound? Andrew Keen asserts that the same riddle can be applied to Web 2.0. While new Internet technology has revolutionized traditional media and allows everyone to be writer/creator, if everyone is writer/creator, then just who is left to listen to the cacophony?
Categories: changethis
The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.