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"While crusaders waste their time trying to impose their views on other people, entrepreneurs prefer to avoid conflict. Their goal is simply to make exchanges that are beneficial to all the parties involved.
Individuals who want to improve the world and their own situation should definitely avoid the ways of the crusader. Hostility and conflicts tend to make collaboration impossible, and aggressiveness never leads to happiness. Anyone who wants to attain happiness and effectiveness must start by adopting an entrepreneurial attitude."
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"Sales are only one ingredient in the marketing cake. Here's why I like this analogy: In a good cake, can you pinpoint the spot where flour ends and sugar starts?
Is there any reason why your business shouldn't use this approach in marketing and sales? For the best brands, selling is not an isolated activity. It's beautifully integrated into all customer touch points.
Your customer touch points can and should be mapped out, designed to be enjoyable, productive and attractive, and actively managed to maximize customer value. There are two simple questions you can ask yourself to accomplish this."
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"The reality you face at work is that talent, results, and competence alone simply will not allow you to attain the success you deserve. It's time to stop being surprised by this, and instead take control of your professional future by applying the PVI model.
The three steps in the PVI model are perception, visibility and influence. When used together, these three powerful principles will catapult you to the next level in your career and ensure future success. Through the PVI model, you will learn how to:
Create the right image
Increase your profile across the organization
Exert influence by driving change and inspiring people
Identify and recruit advocates who will speak up on your behalf
Become a known, valued and desired commodity at your company
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"The myth of personal freedom—the idea that you are at liberty to pick whatever path in life you want—is the unspoken agony of the modern person. It ignores the fact that life has order, and that order bears heavily upon your choices—on what makes sense to do with the time you have. The good news is that although you can't be anything you want to be, you have more potential than you know.
The order in life that affects us all is contained in a code, the identity code. Much like our biological genetic code, our identity code is born into each of us, providing a complete map of how we, as human beings, are designed to function—of how we are supposed to live—when we are living according to who we are. Within the framework your identity provides, life's seeming boundaries melt away. Genuine freedom is yours.
Crack your identity code and the contours of your life will shift. You will not only come out stronger, you will come out larger. Larger in heart, larger in influence, larger in your capacity to love and be loved."
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"A decade into the 21st century, one thing has become clear: change is the new normal. In business, we call it innovation, and it's a strategic pillar in nearly every organization. Thanks to a growing body of research and thought leadership in recent years, we're learning a great deal about the individual skill sets behind innovation, and the organizational strategies that create disruptive growth. Yet in companies around the world, well-intentioned innovation initiatives crash and burn, despite a wealth of great ideas, copious research, and well-designed strategies.
Why? Innovation is not just about data analysis, plans and processes, and thinking outside the box. More than anything else, innovation is about change. And the truth is that as much as we'd all like to think otherwise, we are all hardwired to resist it."
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