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There's another round of book reviews from some of the big business magazines. My personal favorite is from Business Week and Christopher Farrell. In an article entitled "The Squeeze on the American Worker," Farrell takes a look at two books with similar themes, Peter Gosselin's High Wire and Steven Greenhouse's The Big Squeeze.
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It was very sad for me to wake up this morning and hear the news. George Carlin is dead. He was my generation's comedian.
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This excerpt is taken from chapter 6 of Branded Male: Marketing to Men by Mark Tungate. From the publisher: "Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities.
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In our first annual business book awards last year, the prize in the Globalization category went to Robyn Meredith's The Elephant and the Dragon: The Rise of India and China and What It Means for All of Us. I was a big fan of the book personally, and was pleasantly surprised to see her recently on NOW, a weekly program on PBS. NOW turned to Meredith for her perspective during the episode "India Rising"--their look at the meteoric rise of India (and China) on Friday evening.
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