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Behind the Cloud The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry

By Marc Benioff

How did salesforce. com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade. For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.

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Book Information

Publisher: Wiley-Blackwell.
Publish Date: 10/01/2009
Pages: 304
ISBN-13: 9780470521168
ISBN-10: 0470521163
Language: English

What We're Saying

January 10, 2011

The following excerpt comes from The Network Is Your Customer by David L. Rogers, a book being released tomorrow by Yale University Press. Rogers is the executive director of the Center on Global Brand Leadership, and his book has received endorsements from great thinkers like Jeff Jarvis (What Would Google Do? READ FULL DESCRIPTION

Full Description

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.

In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

About the Author

Marc R. Benioff is the chairman and CEO of salesforce.com (NYSE: CRM), which he cofounded in 1999. Under Benioff's direction, salesforce.com has grown from a groundbreaking idea into a publicly traded company that is the market and technology leader in enterprise cloud computing.

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