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Big Think Strategy How to Leverage Bold Ideas and Leave Small Thinking Behind

Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind

By Bernd H Schmitt

Business leaders need bold strategies to stay relevant and win. In Big Think Strategy, Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. With the tools in this book, any leader can overcome institutionalized small thinkthe inertia, the narrow-mindedness, and the aversion to risk that block true innovation.

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Book Information

Publisher: Harvard Business Review Press
Publish Date: 11/05/2007
Pages: 177
ISBN-13: 9781422103210
ISBN-10: 1422103218
Language: Eng

Full Description

Business leaders need bold strategies to stay relevant and win. Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively.

About the Author

Bernd H. Schmitt has consulted, and given lectures and seminars, in more than twenty countries around the world. The founder and director of Columbia's Marketing Management executive program, Professor Schmitt is also a frquent keynote speaker at marketing and management conferences. He is co

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