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Blink The Power of Thinking Without Thinking

Blink: The Power of Thinking Without Thinking

By Malcolm Gladwell

Drawing on cutting-edge neuroscience and psychology, the author shows how the difference between good and bad decision-making has nothing to do with how much information can be processed quickly, but on the few particular details on which people focus.

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Book Information

Publisher: Back Bay Books
Publish Date: 04/03/2007
Pages: 320
ISBN-13: 9780316010665
ISBN-10: 0316010669
Language: Eng

What We're Saying

June 19, 2007

If you're looking for a paperback to peruse on the beach, BusinessWeek suggests: The Poker Face of Wall Street by Aaron Brown (due out late July) -- how gambling fits in with finance. The Disposable American: Layoffs and Their Consequences by Louis Uchitelle -- the ugly side of layoffs. Mr. READ FULL DESCRIPTION

April 06, 2007

Every year, Publisher Weekly runs lists of the bestsellers from various genre (fiction, non-fiction, paperback). What is different about this list is you can see the number of copies sold. I ran down through the non-fiction list to pull out all the business titles that sold more than 100,000 copies. READ FULL DESCRIPTION

April 30, 2008

Gladwell 3

By Porchlight

Following in the wake of The Tipping Point and Blink, Little, Brown and Company has announced Malcolm Gladwell's third book. Entitled Outliers: Why Some People Succeed and Some Don't, it is set to be released in November of this year. I haven't been able to track down much information about it online, but the publisher catalog reads: In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. READ FULL DESCRIPTION

September 14, 2009

A few weeks ago, Fred Wilson from avc. com kicked up interest in books that entreprenuers should read. Fred, in particular, made the point that "there is way more insight to be gained from stories than from business books. READ FULL DESCRIPTION

May 27, 2009

Channel Insider recently posted a slide show of 21 Must Read Books for Business Success. It was compiled by asking "successful solution providers what books have both inspired them and shaped their approach to making their businesses a success. " You can get detailed descriptions of the books by viewing the slide show, but the list itself, with links, below. READ FULL DESCRIPTION

August 26, 2010

Inder Sidhu's Doing Both was number one on the Inc. /800-CEO-READ Business Book Bestseller List in July. Jon recently sent him three questions he asks of all our best-selling authors, and I really enjoyed his answers: What's the most influential book you've read? READ FULL DESCRIPTION

December 14, 2011

One of the most fascinating trends to follow in business literature is the continual expansion of what a business book actually is. The parameters have widened significantly from the influential management and theory books of the 1980s. While there are still books made available each year on such practical matters as team building, developing a social media strategy, making a new hire, and sensible budgeting, there are also a great number of books that study decision-making from a neuroscience angle or theorize about how social and environmental influences affect human behavior. READ FULL DESCRIPTION

May 21, 2015

William Duggan is out to teach us all about our "seventh sense," how to improve it, and change our lives for the better. READ FULL DESCRIPTION

Full Description

Discover the landmark book about the power of first impressions that has revolutionized the way we understand intuition and decision making, from #1 bestselling author Malcolm Gladwell.


In his breakthrough bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he transforms the way we understand the world within.

Blink is a book about how we think without thinking, about choices that seem to be made in an instant--in the blink of an eye--that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work--in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others? In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of "blink" the election of Warren Harding; "New Coke"; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of "thin-slicing"--filtering the very few factors that matter from an overwhelming number of variables.

About the Author

Malcolm Gladwell is the author of seven New York Times bestsellers: The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath , Talking to Strangers , and The Bomber Mafia.

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