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Brand It Like Serhant: Stand Out from the Crowd, Build Your Following, and Earn More Money

Brand It Like Serhant: Stand Out from the Crowd, Build Your Following, and Earn More Money

By Ryan Serhant

Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch. And he's back on the small screen in Owning Manhattan on Netflix. Brand is everything. Whether you're a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business.

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Book Information

Publisher: Hachette Go
Publish Date: 02/06/2024
Pages: 336
ISBN-13: 9780306923128
ISBN-10: 0306923122
Language: English

Full Description

Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven, three-step strategy to build your brand from scratch. And he's back on the small screen in Owning Manhattan on Netflix. Brand is everything. Whether you're a real estate broker, a hair stylist, or a freelance contractor, your end goal is the same: get leads and generate new business. You want people to think of you the split second they consider looking for a new apartment, getting highlights, or finally redoing that guest bathroom. And while building a brand from scratch sounds daunting, the authentic you is already a brand--you just might not know it yet. Brand It Like Serhant brings readers through Ryan's three-step strategy that transformed him from that-broker-above-Burger Heaven into the founder of SERHANT., the most recognized real estate brand in the world. In Phase One, you'll discover your core identity, from your written brand statement to fonts, colors, posing for photos, and more. In Phase Two, you'll learn how to deliver consistent content--realistically--by understanding social platforms and making the right choices for your work. And in Phase Three, you'll shout it from the mountaintops: share your accolades, leverage growth, and achieve your full potential. Weaving interviews with household names like Gary Vaynerchuk, Rebecca Minkoff, and Mark Manson, custom worksheets to get organized, and a case study of one person's progress through each chapter, Brand It Like Serhant is textbook, classroom, and teacher rolled into one. Start to finish, Ryan's actionable guide empowers you to build an authentic, enduring brand by becoming known for what you want to be known for--and skyrocket your career.

About the Author

Ryan Serhant is a costar on Bravo's hit show Million Dollar Listing New York and the author of the national bestseller, Sell It Like Serhant.

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