Collision Course: Carlos Ghosn and the Culture Wars That Upended an Auto Empire

Collision Course: Carlos Ghosn and the Culture Wars That Upended an Auto Empire

By Hans Greimel and William Sposato

The saga of Nissan and Renault CEO Carlos Ghosn's shocking arrest for corporate malfeasance, and later escape from Japan by being put in a box and spirited away on a private jet by former Green Berets, is the stuff of movies. But there's so much more to this sprawling story of how Ghosn—arguably the most important foreign businessman ever to set foot in Japan-saved Nissan, built a colossal auto empire, and remade the model for global cooperation in a massive and massively important industry.

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Book Information

Publisher: Harvard Business Review Press
Publish Date: 06/22/2021
Pages: 256
ISBN-13: 9781647820473
ISBN-10: 1647820472
Language: English

What We're Saying

December 14, 2021

Dylan Schleicher takes a look inside the best books in Narrative & Biography, the most quintessentially human-focused category in a year in which all books seemed more heavily focused on our shared humanity. READ FULL DESCRIPTION

November 18, 2021

"The authors who make up this year’s Porchlight Business Book of the Year Awards longlist gift us with a feast of new ideas to explore and, even more valuable, a renewed sense of possibility.” READ FULL DESCRIPTION

June 21, 2021

In Japan it's called the "Ghosn Shock"—the stunning arrest of Carlos Ghosn, the jet-setting CEO who saved Nissan and made it part of a global automotive empire. READ FULL DESCRIPTION

Full Description

The saga of Nissan and Renault CEO Carlos Ghosn's shocking arrest for corporate malfeasance, and later escape from Japan by being put in a box and spirited away on a private jet by former Green Berets, is the stuff of movies. But there's so much more to this sprawling story of how Ghosn—arguably the most important foreign businessman ever to set foot in Japan-saved Nissan, built a colossal auto empire, and remade the model for global cooperation in a massive and massively important industry. Only so it seemed. Behind the scenes, culture clashes, infighting, corporate traditions, and government involvement made for a fragile, teetering alliance between carmakers. Collision Course is part cautionary tale; part object lesson; part forewarning about the increasing complexity of doing global business in a nationalistic world.

  • Entertaining narrative.
  • Authoritative and deeply considered account of a complex story from creditable, on the ground reporters.
  • Instructive story about organizational culture, globalization, and the intersection of interests.
  • Draws on history and shines a light on a world many only barely know (Japan Inc).
  • Timely, smart.

Audience: Narrative non-fiction enthusiasts, automotive industry enthusiasts, global business managers, Japanophiles, business audience interested in the intersection of globalization and nationalist politics, news junkies.

About the Authors

Hans Greimel is an award-winning American business journalist based in Tokyo, where he serves as Asia Editor for Automotive News , overseeing coverage from Japan, China, and South Korea.

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Hans Greimel is an award-winning American business journalist based in Tokyo, where he serves as Asia Editor for Automotive News, overseeing coverage from Japan, China, and South Korea. He has been writing about Nissan and the alliance for more than a decade and has interviewed Carlos Ghosn multiple times, including a one-on-one interview after Ghosn's arrest.<

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