For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
| Quantity | Price | Discount |
|---|---|---|
| List Price | $19.99 | |
| 1 - 24 | $16.99 | 15% |
| 25 - 99 | $13.99 | 30% |
| 100 - 499 | $12.99 | 35% |
| 500 + | $12.59 | 37% |
$19.99
Book Information
| Publisher: | PublicAffairs |
|---|---|
| Publish Date: | 09/10/2024 |
| Pages: | 320 |
| ISBN-13: | 9781541700970 |
| ISBN-10: | 154170097X |
| Language: | English |
What We're Saying
Porchlight's Marketing & Editorial Director Dylan Schleicher looks at the year's best book in the Marketing & Communications/Sales & Influence category. READ FULL DESCRIPTION
The architect of some of the most famous ad campaigns of the last decade argues that culture is the most powerful vehicle for influencing behavior, and shows readers how to harness culture to inspire other people to share their vision. READ FULL DESCRIPTION
These 40 books spoke to us—and we believe speak to each other—in a way that furthers the conversations we need to have in the organizations we work in, the communities we live in, and the societies that shape us. With them as a guide, we can make decisions that better shape each, in turn. READ FULL DESCRIPTION
Full Description
In "an elegantly friendly writing style" (Wall Street Journal), the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture. Winner of the Thinkers50's Radar Award
A Porchlight Business Book Award winner
NABJ Outstanding Book Award
Longlisted for the Non-Obvious Book Awards
Longlisted for BookPal's 2023 OWL Awards
One of Radical Candor's Inspiring Books to Help You Become a Better Leader In 2023
A Thinkers50 best new management book of 2023
A Forbes Must Read Book for Spring
A Next Big Idea Club Must-Read Book
An Amazon Best Book of the Year So Far In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer--from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team--to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective built on a century's worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world.