"I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad
| Quantity | Price | Discount |
|---|---|---|
| List Price | $24.00 |
$24.00
Book Information
| Publisher: | Penguin Publishing Group |
|---|---|
| Publish Date: | 10/25/2011 |
| Pages: | 224 |
| ISBN-13: | 9781591844419 |
| ISBN-10: | 159184441X |
| Language: | Eng |
What We're Saying
The 800-CEO-READ Business Book of the Year Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books, 624 pages, $32. 95 Even though Too Big to Fail was written during the same year the financial collapse occurred, Andrew Ross Sorkin has written what we predict will be the definitive book on the subject. Sorkin not only tells a gripping “perfect storm” story—reporting the gory details as our 401k’s disappeared and our financial system became nationalized—but he humanizes the players as well, resulting in an imminently readable, albeit lengthy, book. READ FULL DESCRIPTION
Jack was asked—along with author and editor-at-large Bo Burlingham, Inc. 's Leigh Buchanan, columnist Joel Spolsky, and Zappos CEO Tony Hsieh—to recommend books for Inc. Magazine's list of The Best Books for Business Owners of 2009. READ FULL DESCRIPTION
Being the publisher of The 100 Best Business Books of All Time, we're obviously fond of the folks at Portfolio. Beyond the personal connection, though, we feel they have consistently put out some of most intriguing books in the business genre over the past decade, and continue to do so. The list below contains the titles coming out of that publishing house in hardcover before year end. READ FULL DESCRIPTION
I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad by Jeanne Bliss, Portfolio, 224 Pages, $22. 95, Hardcover, October 2009, ISBN 9781591842958 When Todd and I decided to write our book, I knew the title of the book would be critical. I was right, but the title I wanted for our book was totally wrong and I’m glad we didn’t use it. READ FULL DESCRIPTION
In Gary Hamel's new book, What Matters Now (which we are giving away this week on inBubbleWrap! ), he encourages leaders to define a mission that "embodies the values of trust, generosity, and forebearance" no matter how "radical and weird" it seems. But he even goes further and suggests you bring love into the equation. READ FULL DESCRIPTION
Full Description
Lots of businesses are respected, but only an elite few have passionate, loyal, vocal fans. The kind of customers who not only come back time and time again, but rave to friends, family, and even strangers. The kind who can drive explosive growth via e-mail, blogs, Facebook, and Twitter. Jeanne Bliss is an expert on what it takes to earn that kind of customer.
Bliss has studied and worked with many beloved companies, from longtime successes like Wegmans and Harley-Davidson to relatively new companies like Zappos and The Container Store. They all make the same five fundamental choices. Their reward: an army of fans who say things like, "I'd marry them if I could," and "I love you more than my dog!"