It's Not about the Coffee: Lessons on Putting People First from a Life at Starbucks

By Howard Behar, Janet Goldstein, and Howard Schultz

A top Starbucks veteran shares inside stories of turning points in the company's history, including how it fought to hang on to its unique culture while growing exponentially. He discusses the importance of clarity of purpose, independent thinking, accountability, and more.

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Quantity	Price	Discount
List Price	$17.00
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25 - 99	$10.54	38%
100 - 249	$10.20	40%
250 - 499	$9.86	42%
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Book Information

Publisher:	Portfolio
Publish Date:	04/28/2009
Pages:	208
ISBN-13:	9781591842729
ISBN-10:	1591842727
Language:	English

What We're Saying

May 05, 2008

April 2008 International Best Sellers

By Porchlight

Here are our TOP 10 business books that people across the world are reading: 1) Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne - Malaysia 2) Fire Them Up! by Carmine Gall - Norway 3) One Billion Customers by James McGregor - Switzerland 4) It's Not About the Coffee by Howard Behar - Canada 5) Citizen Marketers by Ben McConnell and Jackie Huba - United Kingdom 6) Rules to Break and Laws to Follow by Don Peppers and Martha Rogers, PhD - Singapore 7) Leadership from the Inside Out by Kevin Cashman - The Netherlands 8) Who's Your City? READ FULL DESCRIPTION

March 05, 2009

Portfolio's Year in Review

By Porchlight

Portfolio publisher Adrian Zackheim posted a year in review from that house's perspective on Monday that stands out as a beacon of hope amidst all the publishing gloom of late. (As you all probably know, Portfolio is the publisher of The 100 Best. ) Adrian sums up 2008 as follows: Despite reduced store traffic through the year, Portfolio reported topline sales growth of 22% and gross margin growth of more than 50%. READ FULL DESCRIPTION

Full Description

During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now he reveals the ten principles that guided his leadership-and not one of them is about coffee. Behar shows that if you think of your staff as people (not labor costs) they will achieve amazing results. He discusses the importance of building trust, telling hard truths, thinking independently, and more. And he shares inside stories of key turning points for Starbucks, as it fought to hang on to its culture while growing exponentially.

About the Authors

Howard Behar was the North American president of Starbucks for 21 years. During his tenure, he grew the franchise from 28 stores to more than 15,000 across five continents and served on the Starbucks board of directors for 12 years until his retirement. His first book, It's Not About the Coffee: Lessons on Leadership from a Life at Starbucks, was published in 2008, and since then he has been traveling the world speaking, mentoring, and spreading the message of leading with your values first.

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Howard Schultz is the former chairman and chief executive officer of Starbucks Coffee Company. He grew up in Brooklyn public housing and was the first in his family to graduate college.