Sales Management That Works: How to Sell in a World That Never Stops Changing
"The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $32.00 | |
| 1 - 24 | $25.60 | 20% |
| 25 - 99 | $22.40 | 30% |
| 100 - 499 | $20.80 | 35% |
| 500 + | $20.16 | 37% |
Non-returnable discount pricing
$32.00
Book Information
| Publisher: | Harvard Business Review Press |
|---|---|
| Publish Date: | 02/23/2021 |
| Pages: | 352 |
| ISBN-13: | 9781633698765 |
| ISBN-10: | 1633698769 |
| Language: | English |
What We're Saying
The five best Marketing & Sales books of 2021 all focus on the primary importance of people and connecting to others in meaningful ways. READ FULL DESCRIPTION
"The authors who make up this year’s Porchlight Business Book of the Year Awards longlist gift us with a feast of new ideas to explore and, even more valuable, a renewed sense of possibility.” READ FULL DESCRIPTION
Full Description
"The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this book, ... Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to hire the right talent--not just stars, pay and properly incentivize your sales force, improve ROI from your training programs, create a comprehensive sales model that aligns with your strategy, set the right prices, [and] build and manage a multichannel approach"--