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Switch: How to Change Things When Change Is Hard

Switch: How to Change Things When Change Is Hard

By Chip Heath

"Published in 2011 by arrangement with Broadway Books"--T.p. verso.

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Book Information

Publisher: Random House Business Books
Publish Date: 03/01/2011
Pages: 305
ISBN-13: 9781847940322
ISBN-10: 1847940323
Language: English

Full Description

We all know that change is hard. Its unsettling, its time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book.

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