Think Bigger: How to Innovate
(Depends on publisher)
In Think Bigger , Sheena Iyengar--an acclaimed author and expert in the science of choice--provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $24.95 |
$24.95
Book Information
| Publisher: | Columbia Business School Publishing. |
|---|---|
| Publish Date: | 04/11/2023 |
| Pages: | 248 |
| ISBN-13: | 9780231198844 |
| ISBN-10: | 0231198841 |
| Language: | English |
What We're Saying
Think Bigger offers you a set of tools and skills to solve any kind of complex problem, and then solve the next one too. READ FULL DESCRIPTION
Full Description
Gold Medal Winner, 2024 Axiom Business Book Award, Business Intelligence and Innovation In Think Bigger, Sheena Iyengar--an acclaimed author and expert in the science of choice--answers a timeless question with enormous implications for problems of all kinds across the world: "How can I get my best ideas?" Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade. For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.
