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Thinking in New Boxes A New Paradigm for Business Creativity

Thinking in New Boxes: A New Paradigm for Business Creativity

By Luc de Brabandere and Alan Iny

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.

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List Price $28.00  
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$28.00


Book Information

Publisher: Random House
Publish Date: 09/10/2013
Pages: 330
ISBN-13: 9780812992953
ISBN-10: 0812992954
Language: English

What We're Saying

September 01, 2015

Our business book bestsellers for the month of August, 2015 READ FULL DESCRIPTION

September 12, 2013

Thinking in New Boxes: A New Paradigm for Business Creativity by Luc De Brabandere & Alan Iny, Random House, 330 pages, $28. 00, Hardcover, September 2013, ISBN 9780812992953 As business professionals, we can set ourselves apart from our colleagues by training ourselves to generate unique and exceptional thought. But that’s far easier said than done, because our brains really like to keep our thoughts under control to stave off the chaos. READ FULL DESCRIPTION

September 11, 2013

We're giving away 20 copies of Thinking in New Boxes by Luc De Brabandere and Alan Iny, thanks to our friends at Random House. Sign up over on KnowledgeBlocks to win! "Boxes can include, among many other things, ideas, approaches, philosophies, tactics, theories, patterns, and strategies. READ FULL DESCRIPTION

August 29, 2013

Is it really almost September? I feel like it was just yesterday that I was holding a flickering sparkler in one hand while sipping from a perspiring brown bottle of New Glarus. Well it's true; summer really is almost over. READ FULL DESCRIPTION

Full Description

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company--a business in the PEN "box"--figured out that there was growth to be found in the DISPOSABLE "box." And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking "out of the box" is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES

--a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we all rely on assumptions, on models--on what Luc de Brabandere and Alan Iny call "boxes." If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: - Doubt everything. Challenge your current perspectives.
- Probe the possible. Explore options around you.
- Diverge. Generate many new and exciting ideas, even if they seem absurd.
- Converge. Evaluate and select the ideas that will drive breakthrough results.
- Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe's, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. This book isn't a simpleminded checklist. This is Thinking in New Boxes. And it will be fun. (We promise.) Praise for Thinking in New Boxes "Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself."--Blogcritics "Thinking in New Boxes is a five-step guide that leverages the authors' deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today's competitive environment."--Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin "Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I've read in a long time."--Jennifer Fox, CEO, Fairmont Hotels & Resorts "As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical--a comprehensive, step-by-step guide to sharpening one's wits in order to harness creativity in the workplace."--Peter Gelb, general manager, Metropolitan Opera

About the Author

Luc de Brabandere is Europea (TM)s bestselling author on business innovation and a partner in the Boston Consulting Group, a $1 billion international strategy management consulting firm.

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