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What's Next Is Now: How to Live Future Ready

What's Next Is Now: How to Live Future Ready

By Frederik Pferdt

"What if you could choose your future. When we're kids, the future is exciting to imagine. Then we grow up and soon the events and circumstances of our lives overwhelm us and before we know it, we're afraid of tomorrow, waiting to see what the future drops on us instead of chasing after the future we want to have.

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Book Information

Publisher: Harper Business
Publish Date: 06/18/2024
Pages: 272
ISBN-13: 9780063294868
ISBN-10: 0063294869
Language: English

What We're Saying

June 25, 2024

The renowned global thought leader and Google’s first Chief Innovation Evangelist introduces a forward-thinking mindstate that will help you navigate ambiguity and uncertainty with intention, transform problems and challenges into profound opportunities, and create exactly the future you want to see. READ FULL DESCRIPTION

Full Description

A 2024 "NEXT BIG IDEA CLUB" MUST-READ

Google's first Chief Innovation Evangelist inspires you to shape your own future, navigate ambiguity and uncertainty with intention, and transform problems and challenges into profound opportunities.

We don't have to be afraid of what the future holds. Rather than bracing for what happens next, Dr. Frederik G. Pferdt argues that you can be making what happens next. You can respond to unexpected challenges--big and small--by turning them into opportunities with six principles for developing a "future-ready mindstate"

1. Optimism

2. Openness

3. Curiosity

4. Experimentation

5. Empathy

6. Dimension X--the unique lens through which each of us sees the world.

Both inspirational and actionable, What's Next Is Now engages your personal sense of discovery, providing dozens of thoughtful exercises and illustrations, real-world practices, and provocative insights from people who have adopted a future-ready mindstate. Here is an optimistic guide that helps innovators, entrepreneurs, and other agents of change invent the future.

Change how you think to create the world you want to live in.

About the Author

As Google's first Chief Innovation Evangelist, Dr. Frederik G. Pferdt shaped one of the most fabled creative cultures in the world. He founded Google's Innovation Lab, where he trained tens of thousands of Googlers to develop and prototype cutting-edge ideas and taught ground-breaking classes on innovation and creativity at Stanford University for more than a decade.

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