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Who Does What By How Much?: A Practical Guide to Customer-Centric OKRs

Who Does What By How Much?: A Practical Guide to Customer-Centric OKRs

By Josh Seiden and Jeff Gothelf

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Who Does What by How Much. The authors of Lean UX and Sense and Respond return with this deeply practical guide to Objectives and Key Results. OKRs are a simple but powerful goal-setting framework used by leading companies in every industry imaginable. This book will help you learn how to succeed with OKRs by using them to put your customers at the center of everything you do.

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Book Information

Publisher: Sense & Respond Press
Publish Date: 05/31/2024
Pages: 280
ISBN-13: 9781732818446
ISBN-10: 1732818444
Language: English

What We're Saying

November 13, 2024

How to Write Goals that Matter with OKRs

By Jeff Gothelf, Josh Seiden

Jeff Gothelf and Josh Seiden argue that delivering meaningful value to customers, rather than merely meeting numerical targets, results in better work and greater employee satisfaction. READ FULL DESCRIPTION

Full Description

Who Does What by How Much?

The authors of Lean UX and Sense and Respond return with this deeply practical guide to Objectives and Key Results.

OKRs are a simple but powerful goal-setting framework used by leading companies in every industry imaginable. This book will help you learn how to succeed with OKRs by using them to put your customers at the center of everything you do.

Every team and organization wants to improve. OKRs help you get better, because they help your teams focus on the right work. Too many companies waste time, money, and energy working on the wrong things. Why? We lose track of what our customers want and need.

Everyone has a customer. (Yes, everyone-that includes you.) We all make something in our work, and we make it for other people. Those other people are our customers-though you may call them patients, students, constituents, or even coworkers. Our success depends on how those customers respond to what we make-and they'll only respond positively if we deliver something that's valuable to them. So, to succeed, we must figure out who our customers are, what customer responses drive value, and how (and how much) to change our customers' behavior to achieve better results.

Objectives and Key Results help organizations do all of this by focusing teams' goals on the question, "Who does what by how much?"

However, using OKRs isn't just about writing goals in a new way. It requires changing the way you work, the way you think about your work, and the way you plan the work you'll do in the future.

In Who Does What by How Much? coauthors and OKR experts Jeff Gothelf and Josh Seiden provide a clear, how-to guide for employees in all industries to learn how to put customers front and center, so you can get to work on the right things, navigate uncertainty and achieve greater success.

About the Authors

Jeff Gothelf is a lean-thinking and design evangelist, spreading the gospel of great team collaboration, product innovation, and evidence-based decision making. He is an author, speaker, and thought leader on the future of product development and design, often teaching workshops or giving talks on building cultures that support teamwork and innovation.

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Jeff Gothelf is a designer & Agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker.

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