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ChangeThis
ChangeThis is our weekly series of essays from today's thought leaders that are meant to evoke conversation by bringing forth new and unique ideas.
ChangeThis
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Blog / ChangeThis
Calling All Designers: Learn to Write!
By Porchlight
In this succinct and timely manifesto, Derek Powazek demands that web designers learn to write in order to optimize the user's experience.
Categories: changethis
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Blog / ChangeThis
We Need a New Word for Brand
By Porchlight
To unlock their brand's true potential, today's companies need to let go of slick superficiality and embrace authenticity!
Categories: changethis
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Blog / ChangeThis
Never the Same: How to Create Transformational Experiences
By Charles Halton
What does it take to change the world? To change people? To make a difference, every day? Charles Halton presents 18 characteristics to help you create transformational experiences.
Categories: changethis
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Blog / ChangeThis
Web 2.0: Strategies and Lessons for Business Leaders
By Porchlight
This inclusive manifesto will introduce you to the principles and concepts of Web 2.0, so you can prepare your organization for this technological sea change.
Categories: changethis
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Blog / ChangeThis
Getting Out of Embed: The Role of Social Context in Decision Making
By Michael J. Mauboussin
Decision making is an inherently social exercise. Here, Michael Mauboussin details three shocking psychological studies that reveal just how another's action or opinion can profoundly change your own.
Categories: changethis
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Blog / ChangeThis
Beyond Sustainability: Why an All-Consuming Campaign to Reduce Unsustainability Fails
By John Ehrenfeld
John Ehrenfeld proposes a radically different conversation about sustainability, one that moves away from mere problem solving, demands a new definition and envisions infinite possibilities.
Categories: changethis
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Blog / ChangeThis
The ABCs of a Kaleidoscope Career
By Sherry E. Sullivan
The twentieth-century linear career model, of rising to the top of a corporation and being a big, fat, ethically unscrupulous power-monger, is dead. Mainiero and Sullivan show you how to create a stunning new Kaleidoscope Career.
Categories: changethis
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Blog / ChangeThis
Polkas, Pyrotechnics and Point D's: Pieces and parts of Seth Godin's new book, small is the new big
By Porchlight
Here's just a taste of Seth Godin's latest book, small is the new big, a plentiful well of inspiration for your business and you.
Categories: changethis
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Blog / ChangeThis
It's a Big, Blog World Out There: Five Quick Tips to Building a Better Blog
By Porchlight
Evans details how to make your company's blog better and why it is an essential way to reach your customers.
Categories: changethis
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Blog / ChangeThis
Know the Codes: Why We Act, Buy, and Love as We Do
By Clotaire Rapaille
Rapaille reveals the unconscious motivators behind how we act and what we buy by unearthing the unique culture codes found within each of us.
Categories: changethis
The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.