Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage

A must-read guide for business leaders who want to profit from the Green Revolution and avoid its many pitfalls Winner of the 2007 National Best Books Award in the Business: Management and Leadership category An (800) CEO-READ best-seller and top 25 business book for corporate America This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, Green to Gold demonstrates how corporations create value by building environmental thinking into their overall business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success--establishing an eco-advantage in the marketplace. Green to Gold is written for executives at all levels and businesses of all kinds. It guides the business leader through pollution and natural resource management issues and the growing pressure from outside stakeholders to strive for sustainability. While highlighting successful strategies, Esty and Winston also examine why environmental initiatives may fail despite best intentions. With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution--not legalisms, platitudes, and abstractions--Esty and Winston present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth.