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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build C

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage (REV & Updated)

By Daniel C Esty and Andrew Winston

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"Two experts from Yale tackle the business wake-up-call du jour--environmental responsibility--from every angle in this thorough, earnest guidebook. For the responsible business leader, this volume provides plenty of (organic) food for thought.--"Publishers Weekly."

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Book Information

Publisher: Wiley.
Publish Date: 01/09/2009
Pages: 416
ISBN-13: 9780470393741
ISBN-10: 0470393742
Language: English

What We're Saying

January 02, 2008

Thoughts of Friends

By Porchlight

Seeing old friends during the holiday season always seems to encourage some reflecting. One thing that I personally thought about were the friends that no longer live close to me anymore. This past year, I made my usual pilgrimage to Hoboken, New Jersey where they moved to. READ FULL DESCRIPTION

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From the Publishers Weekly review:
"Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though "no company the authors know of is on a truly long-term sustainable course," Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company's bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste "take-back" legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. "

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