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ChangeThis
ChangeThis is our weekly series of essays from today's thought leaders that are meant to evoke conversation by bringing forth new and unique ideas.
ChangeThis
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Blog / ChangeThis
Fixing Venture Capital
By Porchlight
Software developer and popular blogger JOEL SPOLSKY shares a few venture capital truisms that every founder would do well to hear.
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Blog / ChangeThis
Two Tomatoes
By Porchlight
Ever wonder if locally-grown produce is actually better? This ONE PAGE chart will show you the difference.
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Blog / ChangeThis
Don't Buy This Shirt Unless You Need It
By Yvon Chouinard
He's built a global premium retail brand using high-quality materials and a core commitment to improving our world. Now find out why the FOUNDER OF PATAGONIA believes it's time for you to buy less.
Categories: changethis
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Blog / ChangeThis
The Long Tail
By Chris Anderson
Editor-in-Chief of Wired, CHRIS ANDERSON says that the future belongs to those that serve the millions of untapped niche markets as well as they serve the masses. Read his manifesto to find out how unlimited shelf space and personalization can revolutionize your business.
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Blog / ChangeThis
Dear Hollywood: Great Movies can Make Money, Too
By Porchlight
For every Spider-Man 2, there are a dozen Catwomen. For every Alien, a dozen Alien vs. Predators. Hollywood knows how to produce, write, and direct great films; it's just that they so rarely bother to make the effort. Between the niche Indie and the brainless blandbuster are the great movies that thrill our senses and move our hearts. Better movies CAN make more money if we prove we want them. Hollywood, DON'T insult our intelligence, DON'T waste our time, DON'T sell us your snake oil any more. Raise the bar NOW!
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Blog / ChangeThis
The Liberty Manifesto
By Porchlight
Best-selling author P.J. O'ROURKE has a message for you: "I don't know what's good for you. You don't know what's good for me. We don't know what's good for mankind." Read his manifesto to find out why he says government should be against the law.
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Blog / ChangeThis
The Tyranny of Email
By Porchlight
Overwhelmed by email? Tired of non-sensical barely-English missives from coworkers? Wondering how an entire day can go by without any work getting done at all? OLE EICHHORN has a few simple suggestions.
Categories: changethis
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Blog / ChangeThis
The Answer is Biodiesel
By Michael Briggs
Trade in your Prius and buy a VW! What's better than hybrids and better than fuel cells? According to UNH researcher Michael Briggs, the answer is Biodiesel. Read his manifesto to find out why biodiesel is cheaper and more environmentally-friendly to produce, ready for large-scale production, and usable in existing automobiles. The results may surprise you.
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Blog / ChangeThis
Branded: Corporations and Our Schools
By Porchlight
Our children are being bombarded with commercial messages for more hours of their day than ever before, not at home, not on TV, not on the computer, but in their classrooms. Jennifer Rockne exposes the way corporations are buying up our schools, and in the process, our kids.
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Blog / ChangeThis
The Art of Alpha Female Blogging
By Halley Suitt
As blogging has crept into the mainstream, the question's no more "what's a blog", but why or how do you blog? Halley Suitt, author of one of the most popular blogs, explains her own unique perspective.
Categories: changethis
The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.