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ChangeThis
ChangeThis is our weekly series of essays from today's thought leaders that are meant to evoke conversation by bringing forth new and unique ideas.
ChangeThis
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Blog / ChangeThis
Guru Red Manifesto
By Porchlight
Mike's rules may just spark a business revolution. Keep secrets! Don't tout your achievements! Stay under the radar. Don't take money from strangers. Be ruthless! MIKE SMOCK offers his collection of practical truths on honest American entrepreneurship. Build meaningful, profitable organizations that strive to attract customers, not investors, and build loyalty, not headcount.
Categories: changethis
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Blog / ChangeThis
Unbalance of Power
By Porchlight
"What would Benjamin Franklin think of President Bush's assertion that he has the inherent power...to launch an invasion?" The U.S. is now in a permanent state of war, says Al Gore, former vice-president of the United States. Read his biting assessment of the Bush administration's trespass of our trust and our liberty.
Categories: changethis
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Blog / ChangeThis
LESS
By Porchlight
Your customers don't want more, they want LESS! Kasanoff uses examples to point out the mind-twistingly frustrating customer experiences that have become commonplace in today's corporations. Improve your customers' lives: Clone your best people! Anticipate your customers' needs! Make a don't-do list! (Item #1, don't ask for your customers' account number three times in one call!) Be flexible! Fix your customers' problems before your customers even know they have them! And above all, simplify, simplify, simplify!
Categories: changethis
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Blog / ChangeThis
What's wrong with Atkins?
By Porchlight
According to Physicians Committee for Responsible Medicine, not only are high-protein low-carb diets unlikely to be effective tools for keeping the weight off, but they be harmful to your health. Meat protein-heavy diets such as Atkins have been shown to dramatically increase susceptibility to colon cancer, heart disease, kidney malfunction, and osteoporosis. To top it off, studies show that weight loss under Atkins, even in the short term, is no better than that achieved with with traditional low-fat diets.
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Blog / ChangeThis
This I Believe! - Tom's 60 TIBs
By Tom Peters
Tom Peters is back with more Big Ideas for your job, your company, and your life. The marketing and strategy guru holds forth on why audacity matters, why women are the future of leadership, and why diversity is crucial to business success. Those who have never read Tom will find an excellent primer here; those well-versed in Peters' ideas can get up to speed on his latest thoughts.
Categories: changethis
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Blog / ChangeThis
How to Defeat Terrorism
By Porchlight
Terrorism expert Benjamin Kuipers lays out a step-by-step process for defeating terrorism. Calling the Iraq war a major step backward in the fight against terror, Kuipers writes that mutual trust between communities is an important weapon against the spread of terrorism, as is trust between those communities and their authorities. Once trust is established, Kuipers claims, people turn terrorists in to the police.
Categories: changethis
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Blog / ChangeThis
Before It Happens to You
By Porchlight
This manifesto could save your life. Every single one of us is at risk of heart attack and disease, and a simple daily regimen can help stave off such heart problems, says Dr. Jonathan Sackner-Bernstein. A well-respected cardiologist and lecturer, Dr. Sackner-Bernstein has extensively investigated the effects of betablockers on patients with heart failure. The results are so encouraging, and the regimen so safe, that he advocates it to almost anyone. The hidden signs of heart problems begin in your 20s, and Dr. Sackner-Bernstein's findings and advice are helping people live longer, healthier lives. Find out how.
Categories: changethis
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Blog / ChangeThis
How To Get Better Teachers—and Treat Them Right
By Porchlight
To start producing better students, we need to find better teachers. To do that, Chester E. Finn, Jr., a distinguished visiting fellow at the Hoover Institution, proposes taking a common-sense approach to lure our best and brightest to join the profession: deregulate teaching, and pay outstanding teachers more than mediocre ones. In addition, Finn suggests improvements to how we train teachers, so they can offer better-quality instruction to students.
Categories: changethis
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Blog / ChangeThis
The Corporate Weblog Manifesto
By Porchlight
Before you post to the company blog again, read this manifesto. To blog guru Robert Scoble, business bloggers should have a few things in common. Among them, they should steer clear of PR-cleansed jargon, they should have a thick skin, and they should avoid writing during times of emotional turmoil. Scoble, a Microsoft strategist, knows his stuff--he's one of the best-known blogging personalities on the Web.
Categories: changethis
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Blog / ChangeThis
Do Less
By Porchlight
Marketing guru and agent of change Seth Godin writes that for your company to do more, sometimes you need to do less! Stop trying to be all things to all people (or customers), and focus (in your life and in your work) on your core strengths. Your business (and probably your sanity) are likely to improve.
Categories: changethis
The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.