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ChangeThis
ChangeThis is our weekly series of essays from today's thought leaders that are meant to evoke conversation by bringing forth new and unique ideas.
ChangeThis
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Blog / ChangeThis
The Word on Word of Mouth
By Porchlight
There's a reason the subservient chicken didn't increase Chicken nugget sales, why the Segway (a.k.a "IT", a.k.a. "Ginger") hasn't changed the world despite drool-worthy P.R., and why Richard Branson descended a New York City skyscraper in a nude suit. And it all comes down to the distinctions among Viral, Buzz, and Word of Mouth marketing. Read this primer from the Founder of BzzAgent and it will all come together.
Categories: changethis
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Blog / ChangeThis
Off-Shoring
By Tom Peters
Tom Peters, uber business guru, lays down 20 hard truths about outsourcing. Whether you like it or not, out-sourcing is here to stay. Ignore Tom's words at your peril.
Categories: changethis
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Blog / ChangeThis
Global Guru: Guru Shaking Things Up. Making Things Happen.
By Porchlight
"Never in the history of the world has the entrepreneurial and small business spirit — the spirit of adventure — been more alive or in a more favorable position to reach out to the world for business. The fight-for-your-life attitude caused by extremely uncertain times, along with the explosive growth of the Internet, has leveled the playing field and emancipated the entrepreneurial and small business process. There is no end in sight, but instead, a beginning to realizing the world is your market."
Categories: changethis
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Blog / ChangeThis
How To Be Creative
By Porchlight
MacLeod, an advertising executive and popular blogger with a flair for the creative, gives his 26 tried-and-true tips for being truly creative. Each point illustrated by a cartoon drawn by the author himself. If you've ever felt the draw to do something creative but just haven't been able to pull it together, you'll love this manifesto.
Categories: changethis
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Blog / ChangeThis
Software That Lasts 200 Years
By Porchlight
He invented the spreadsheet. Now Dan Bricklin, creator of VisiCalc, explains why the modern software development establishment needs to change everything. Taking a hard look at the needs of a modern society dependent on software, he shows us why the way we create software today is not only antiquated--it's dangerous and expensive.
Categories: changethis
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Blog / ChangeThis
The CEO of the 21st Century
By Mark Goulston
Judgement. Integrity. Character. Courage. These are the four things every CEO needs to be successful today, according to Mark Goulston. Read his manifesto on leadership to find out why these four attributes are so important, and examples of what can happen when they're ignored.
Categories: changethis
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Blog / ChangeThis
Seven Moral Arguments for Free Trade
By Porchlight
Though it's easy to make politically-charged claims for or against free trade, Griswold takes a different tact. He shows us, in seven clear points, why free trade is the right thing to do from a moral standpoint. Download this one for a thought-provoking exploration of this volatile issue. You may find yourself swayed.
Categories: changethis
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Blog / ChangeThis
The Talent Myth
By Malcolm Gladwell
When Malcolm Gladwell wrote "The Tipping Point", he had a sensation on his hands. Called "one of those rare books that changes the way you think about, well, everything" it quickly climbed the charts to become a bestseller. Now Malcolm writes a manifesto for ChangeThis on the seemingly paradoxical truth that talent is not a firm's greatest asset. Download to find out why.
Categories: changethis
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Blog / ChangeThis
George Lakoff Manifesto
By George Lakoff
One of the world's best-known linguists explains why progressives need to pay more attention to conservatives' most powerful weapon: framing. Lakoff provides a clear explanation of what framing is, why it's so important, and how progressives can use the tactic to their own gain. Read his section on "How to Respond to Conservatives" for examples on how progressives can win arguments with conservatives. If you lean left, don't miss this one.
Categories: changethis
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Blog / ChangeThis
The United State of America
By Porchlight
Europe, with its European Union, has it right. Instead of staying mired in over 200 years of historical bureaucracy, Weiss argues, America needs to take a clue from its most innovative businesses: streamline and centralize. Read his manifesto to find out why he believes the time for federalism has come and gone, and what we must do about it.
Categories: changethis
The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.