ChangeThis
ChangeThis is our weekly series of essays from today's thought leaders that are meant to evoke conversation by bringing forth new and unique ideas.
ChangeThis
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Blog / ChangeThis
What's wrong with Atkins?
By Porchlight
According to Physicians Committee for Responsible Medicine, not only are high-protein low-carb diets unlikely to be effective tools for keeping the weight off, but they be harmful to your health. Meat protein-heavy diets such as Atkins have been shown to dramatically increase susceptibility to colon cancer, heart disease, kidney malfunction, and osteoporosis. To top it off, studies show that weight loss under Atkins, even in the short term, is no better than that achieved with with traditional low-fat diets.
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Blog / ChangeThis
This I Believe! - Tom's 60 TIBs
By Tom Peters
Tom Peters is back with more Big Ideas for your job, your company, and your life. The marketing and strategy guru holds forth on why audacity matters, why women are the future of leadership, and why diversity is crucial to business success. Those who have never read Tom will find an excellent primer here; those well-versed in Peters' ideas can get up to speed on his latest thoughts.
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Blog / ChangeThis
How to Defeat Terrorism
By Porchlight
Terrorism expert Benjamin Kuipers lays out a step-by-step process for defeating terrorism. Calling the Iraq war a major step backward in the fight against terror, Kuipers writes that mutual trust between communities is an important weapon against the spread of terrorism, as is trust between those communities and their authorities. Once trust is established, Kuipers claims, people turn terrorists in to the police.
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Before It Happens to You
By Porchlight
This manifesto could save your life. Every single one of us is at risk of heart attack and disease, and a simple daily regimen can help stave off such heart problems, says Dr. Jonathan Sackner-Bernstein. A well-respected cardiologist and lecturer, Dr. Sackner-Bernstein has extensively investigated the effects of betablockers on patients with heart failure. The results are so encouraging, and the regimen so safe, that he advocates it to almost anyone. The hidden signs of heart problems begin in your 20s, and Dr. Sackner-Bernstein's findings and advice are helping people live longer, healthier lives. Find out how.
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How To Get Better Teachers—and Treat Them Right
By Porchlight
To start producing better students, we need to find better teachers. To do that, Chester E. Finn, Jr., a distinguished visiting fellow at the Hoover Institution, proposes taking a common-sense approach to lure our best and brightest to join the profession: deregulate teaching, and pay outstanding teachers more than mediocre ones. In addition, Finn suggests improvements to how we train teachers, so they can offer better-quality instruction to students.
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The Corporate Weblog Manifesto
By Porchlight
Before you post to the company blog again, read this manifesto. To blog guru Robert Scoble, business bloggers should have a few things in common. Among them, they should steer clear of PR-cleansed jargon, they should have a thick skin, and they should avoid writing during times of emotional turmoil. Scoble, a Microsoft strategist, knows his stuff--he's one of the best-known blogging personalities on the Web.
Categories: changethis
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Blog / ChangeThis
Do Less
By Porchlight
Marketing guru and agent of change Seth Godin writes that for your company to do more, sometimes you need to do less! Stop trying to be all things to all people (or customers), and focus (in your life and in your work) on your core strengths. Your business (and probably your sanity) are likely to improve.
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Blog / ChangeThis
The Art of the Start
By Guy Kawasaki
A former Apple Fellow and entrepreneur extraordinaire, Guy talks about up-starting a start-up. A sneak preview from his upcoming book, "The Art of the Start." Guy encourages entrepreneurs to make meaning, make mantra, and get going. According to Kawasaki, some examples of making 'meaning' are: make the world a better place, increase the quality of life, right a terrible wrong, and prevent the end of something good. Plus, his brilliant FAQ's (frequently avoided questions) will answer almost all your fears about starting a new business.
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The Customer Evangelist Manifesto
By Ben McConnell, Jackie Huba
Get customers who worship the ground you advertise on. "A customer evangelist not only purchases from you regularly, she feels compelled to tell others." They demonstrate how to create customer evangelists in today's market of endless choices. Ben and Jackie use triumphs from the business world to deliver sound advice on how to maximize your marketing output and quality. A must-read for any consumer-heavy business.
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Blog / ChangeThis
For Richer, For Poorer
By Porchlight
'Marriage is a basic human right.' The director of Freedom to Marry, gives a fresh legal perspective on same-sex marriages and civil rights. Wolfson, a veteran trial lawyer for landmark same-sex marriage cases, uses the legal advantages and disadvantages of marriage - heterosexual or otherwise - to highlight the importance of law and economics in civil unions. With the Federal Marriage Amendment in our not-so-distant past, find out exactly what benefits same-sex couples are denied.
Categories: changethis
The original idea behind ChangeThis came from Seth Godin, and was built in the summer of 2004 by Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu, and Michelle Sriwongtong. In the summer of 2005, ChangeThis was turned over to 800-CEO-READ. In addition to selling and writing about books, they kept ChangeThis up and running as a standalone website for 14 years. In 2019, 800-CEO-READ became Porchlight, and we pulled ChangeThis together with the rest of our editorial content under the website you see now. We remain committed to the high-design quality and independent spirit of the original team that brought ChangeThis into the world.