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Zag The #1 Strategy of High-Performance Brands

Zag: The #1 Strategy of High-Performance Brands

By Marty Neumeier

'When everybody zigs, zag, ' says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear 'whiteboard overview' style of the author's first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, tradit.

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Book Information

Publisher: New Riders Publishing.
Publish Date: 09/01/2006
Pages: 192
ISBN-13: 9780321426772
ISBN-10: 0321426770
Language: Eng

What We're Saying

January 15, 2009

You may have noticed that we released a new issue of ChangeThis yesterday. What you may not have realized is that Marty Neumeier, the author of The Aesthetics of Management, is also the author of Zag: The #1 Strategy of High Performance Brands, one of The 100 Best Business Books of All TIme. The manifesto is a "look at a few of the principles that artists have used successfully, [to] see how they might apply to management. READ FULL DESCRIPTION

July 23, 2010

➻ Inc. has posted your business horoscope for August. I am apparently "going to experience a jolt in the coming week when a valued worker takes a sudden leave. READ FULL DESCRIPTION

About the Author

Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking. " He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design.

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